Lead global ecommerce strategy across Shopify Plus stores, mobile apps, and international marketplaces.

Developed and executed annual sales plans, working across sales, marketing, and finance.

Rebuilt MitchellBrands.com with UX-optimized PDPs, integrating a robust loyalty platform, an AI chatbot, and a returns portal.

Increased in-house app sales to 20% of total brand revenue (AOV $75).

Built segmented Klaviyo flows and retargeting journeys, contributing to 15% of storewide revenue.

Executed 2024 Ads budget reallocation strategy—based on seasonal trends, improving ROAS.

Manage an 8-person team: Social, Design, Content, Ads, Inventory, Brand Management.

Oversaw from $1.9M (2023) to $2.9M (2024) sales growth in the U.S. and doubled Canadian sales.

As the head of our printing department, I oversee all aspects of our operations, specializing in creating customized branding solutions. Our diverse range of products includes tablecloths, table runners, tents, flags, backdrops, and banners, all expertly crafted with clients' logos for trade shows, conventions, promotions, and retail applications.

My role encompasses a wide range of responsibilities, starting with graphic design and art setup, ensuring flawless file conversion, and overseeing the timely approval of proofs. I excel in implementing efficient sublimation print layouts and setting up printing in precise PMS colors. Seamlessly converting CMYK to PMS, I guarantee the utmost attention to detail throughout the printing process.

Driven by a commitment to high performance, I consistently meet and exceed expectations when managing an extensive volume of orders within tight deadlines. I am adept at closing artwork for print, proactively following up with suppliers and stakeholders, and providing exceptional customer support. Additionally, I possess expertise in submitting accurate quotes, processing payments, and efficiently managing order entry using Shopify.

Successfully designed and developed key imaging and visual elements for companies including logos, icons, marketing materials, and digital assets using Illustrator. Edited, refined, and retouched creative assets using Photoshop. Guaranteed visual assets were properly adapted to magazines, flyers, packaging files, landing pages, and social media platforms using InDesign. Facilitated brainstorming sessions and meetings with internal stakeholders and clients to discuss potential approaches and campaign development. Displayed strong abilities to raise clients’ brand awareness and customer acquisition performance through thoughtful strategies and exceptional assets creation. Built an intuitive customer journey for a Brazilian Telehealth company’s website including multipart payments through Stripe, online booking via Calendly, and online consultations via Zoom, resulting in a significant increase in international conversion and revenue.

Designed didactic books for the Brazilian Government’s education system. Designed and retouched photomontages for book covers, illustrations, and fonts. Oversaw an expert team of graphic design specialists, supporting their technical development and promoting a collaborative work environment for all.
Built and maintained business relationships with authors, editors, proofreaders, and printer suppliers. Demonstrated strong project management skills by leading graphic design jobs while meeting tight deadlines. Managed the entire participation of Publisher FTD in governmental and public biddings, which successfully boosted sales by securing high-value contracts.

Directed the execution of premium photoshoots for Perth Woman Magazine in Australia. Implemented a new creative direction for the company, which increased samples from 400,000 to 1,000,000 and changed readers’ perceptions in a positive manner.

Designed endomarketing and promotional materials (flyers, folders, packaging). Developed art concepts for “Herbalife Today” magazine and product catalogs over 25k copies. Created visual identity for company's events, hot sites, gifts, etc. Improved design material adapting American templates to the Brazilian market. Developed packages and labels for the company's products releases. Increased 25K copies of the magazine “Herbalife Today” and product catalog distributed all over Brazil.