Hi, I'm Wendel

Driving Scalable E-commerce Growth Across Global Markets


15+ years leading e-commerce transformation across consumer brands, DTC skincare, and omnichannel retail—through UX, data, and team leadership.

Latest projects

A red and yellow logo for yes australia
A logo for a company called al socio
A drawing of a globe with the words pro mundo on it

Hi, I'm Wendel

A man in a suit is standing in front of a white background.

Meet Wendel de Freitas

Global e-commerce strategist and creative leader with a track record of scaling digital retail across the U.S., Latin America, Europe and MEA. His career spans entrepreneurship, agency leadership, and corporate roles—bridging hands-on execution with executive-level strategy

A black and white drawing of a light bulb on a white background.

90+ Projects

USA, Europe, Australia, Canada, Brazil, Mexico, Panama, Nigeria, Saudi Arabia, India.

A black and white drawing of a graph with an arrow pointing up.

10+ Years Experience

Retail, D2C, B2B, Fashion, Health

A black and white drawing of a circle on a white background.

Trilingual

Portuguese, English and Spanish

Portfolio